Increasingly ‘Advisor-Reliant’ Investors Want Broader Service Model: Cerulli

Affluent investors are increasingly relying on their investment advisors to guide their finances, and in turn are expecting a higher level of service from their financial professionals, according to a new report from researcher Cerulli Associates.

Cerulli finds that investors, especially wealthy ones, are becoming more willing to pay for advice. One reason is because macroeconomic turmoil is on the rise. And a separate trend is also contributing: They want their advisors to do more for them than just manage their investments.

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